Engineering First
Solutions grounded in application knowledge, reliability and lifecycle value.
Engineering progress across industries
ADDING
ADDING
VALUE
TO LIFE.
ADD Group is building a diversified enterprise across motion, artificial intelligence, finance, agriculture and energy, combining engineering depth with technology-led growth.
5Strategic business verticals
25+Years of founder industry experience & expertise
DPIITStartup India recognised
IndiaGroup based in India
About ADD Group
One group. Multiple
One group. Multiple
engines of progress.
ADD Group is an emerging Indian business platform created to develop practical, scalable solutions for industries and everyday life. Our foundation is industrial motion and electrical engineering; our ambition extends to AI, accessible finance, technology-enabled agriculture and cleaner energy.
We bring together domain knowledge, global partnerships and disciplined execution to create businesses that deliver measurable value, not technology for its own sake.
Customer Centric
Responsive support and solutions shaped around real operating needs.
Responsible Growth
Long-term value creation with efficiency, safety and sustainability in mind.
Global Outlook
International technologies adapted for Indian and regional requirements.
Purpose-led diversificationIndustry · Intelligence · Finance · Agriculture · Energy
Business verticalsFive verticals. One
Core business
Expanding vertical
Expanding vertical
Expanding vertical
Expanding vertical
Five verticals. One
commitment to value.
Each ADD business addresses a distinct need while sharing the group’s focus on intelligence, access, efficiency and real-world impact.
Core businessADD MOTION
Motors, drives, automation, switchgear, controls and electrical-safety solutions for critical industries.
Explore vertical →Expanding verticalADD AI
Applied artificial intelligence and digital tools designed to improve decisions, productivity and operations.
Enquire →Expanding verticalADD MONEY
Technology-enabled financial access, business services and solutions built around transparency and inclusion.
Enquire →Expanding verticalADD AGRO
Smart irrigation, efficient farm systems and technology that supports productive, resilient agriculture.
Enquire →Expanding verticalADD ENERGY
Efficient electrical systems, clean-energy integration and technology for a lower-carbon future.
Enquire →Purpose & leadershipBuilt with clarity of
01 / MissionMake advanced
02 / Vision 03 / Founder MessageValue must be visible
Built with clarity of
purpose.
Make advanced
solutions practical.
To deliver reliable, intelligent and sustainable products and services that improve industrial performance, broaden access and create lasting value for customers and communities.
Become a trusted diversified Indian enterprise.
To build globally relevant businesses from India across motion, AI, finance, agriculture and energy, recognised for engineering integrity, innovation and positive impact.
Value must be visible
in every solution.
“ADD Group was founded on a simple belief: progress matters when it improves how industries perform and how people live. We will grow through knowledge, trusted partnerships and an uncompromising focus on customer value.”
FounderADD GroupGrowth trajectoryFoundation Formalisation Recognition Next horizon
From engineering expertise to a diversified future.
Our trajectory is guided by capability building, credible partnerships and disciplined expansion into sectors where ADD can create distinctive value.
Industrial expertise
Built on more than two decades of founder experience in electric motors, drives, applications and international technical sales.
ADD Group established
Corporate platform established in India with ADDMOTION as the core operating vertical and a clear multi-sector roadmap.
DPIIT Startup India
Recognised under the Startup India initiative, reinforcing the company’s innovation-led and scalable business direction.
Scale & diversification
Expand the product portfolio, strengthen pan-India reach and develop the AI, money, agro and energy verticals through focused partnerships.
Industrial business verticalIntelligent motion.
Intelligent motion.
Dependable performance.
ADDMOTION supports industrial customers with application engineering, product selection and responsive commercial service across the complete motor-and-control chain.
- Application-led motor selection
- LV, HV, IEC and NEMA portfolios
- Drives, starters and automation
- Switchgear, controls and electrical safety
0.37-9,000 kWMotor portfolio
230 V-13.8 kVLV & HV solutions
IEC & NEMAGlobal standards
50–60 HzDual frequency
Product portfolio
Built around demanding applications.
From standard low-voltage duty to engineered high-voltage systems, ADDMOTION offers a coherent portfolio for industrial motion and control.
ADM Series
IE3 & IE4 General Purpose Motors
Totally enclosed fan-cooled motors engineered for reliable, energy-efficient operation across demanding general-industry applications.
- 0.75–1,500 kW
- IEC Frames 80–560
- 230–1,000 V
- 2–12 poles
Hazardous Area
ATEX & IECEx Motors
Flameproof, increased-safety and non-sparking motors for Gas Group IIA, IIB, IIC, IIIC and dust environments, covering Ex db, Ex eb, Ex ec and related protection concepts.
- 0.75–5,000 kW
- IEC Frames 80–900
- 380 V–11 kV
ADS Series
Smoke Extraction Motors
IE2 and IE3 low-voltage motors designed for smoke-extraction fans during fire conditions and for regular ventilation in normal operation.
- 0.75-375 kW
- Jet and axial fans
- Tunnel ventilation
ADF Series
UL Fire Pump Motors
UL-listed NEMA horizontal motors designed for fire-pump duty and installation in accordance with NFPA 20, available in ODP and TEFC construction.
- 1-500 HP
- 50/60 Hz
- Up to 55°C ambient
VHS & ADV Series
Vertical Pump Motors
Vertical hollow- or solid-shaft WP1 motors for deep-well and turbine-pump duties, designed for robust performance and low maintenance.
- 7.5-1,000 HP
- 208 V-10 kV
- 2-10 poles, 50/60 Hz
ADH · ADHA · ADHD
High Voltage Motors
High power-density motors with cast-iron or fabricated-steel frames, robust insulation systems and cooling arrangements for demanding industrial service.
- Up to 9,000 kW
- 3.3-13.8 kV
- IC411 · IC611 · IC81W
Motor control & safety
Complete the powertrain.
07
VFD & Soft Starters
Efficient speed control and controlled starting for pumps, fans, compressors and process machinery.
LV & MV drive solutions
08
Switchgear & Controls
ACB, MCCB, contactors, overload relays, MPCB, distribution boards and wiring accessories.
Protection · control · distribution
09
Electrical Safety
Personal protective equipment, voltage detectors and portable earthing kits.
Protection for people and assets
Industries
Experience across essential sectors.
Solutions selected for operating conditions, efficiency, reliability and lifecycle value.
Water & Wastewater
Oil & Gas
HVAC & Ventilation
Fire Pumps
Steel & Metals
Cement
Mining
Power & Energy
Irrigation
OEM MachineryTechnical library
Motor catalogues & downloads.
Download the current ADDMOTION technical literature for standard, special-duty, fire-pump, vertical-pump and high-voltage motors.
DPIIT RecognitionRecognised by
Recognised by
Startup India.
ADD Group’s operating company has received a Certificate of Recognition from the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India.
This recognition reflects our commitment to innovation, scalability and value creation through technology-led solutions.
Innovation-led enterpriseScalable business modelGovernment-recognised startupBuilt in India, globally oriented
DPIIT Startup India RecognitionGovernment of IndiaEvents & updates
Meet ADDMOTION.
Product launches, technical sessions, exhibitions and customer engagement updates will be published here.
Contact us
Let’s move your project forward.
Share your Motors, Drives & Automation, Switchgear & Controls or Electrical Safety requirement with us.